AI Search Visibility for Ecommerce Lives in Your Product Feed
Most GEO and AEO advice was written for content sites. Ecommerce is different. The lever is your product feed, and the playbook is already published by OpenAI and Google.
Most GEO and AEO advice was written for content sites. Ecommerce is different. The lever is your product feed, and the playbook is already published by OpenAI and Google.
Personalised landing pages improve conversion. They also break pixel tracking if you're not careful. Here's how to do both.
The confirmation page is not the finish line. For brands focused on LTV, it's the start of the next conversion.
AI search tools like Perplexity and Gemini are increasingly surfacing product recommendations. Your post-click experience now has two audiences.
A single landing page captures one moment of intent. A multi-step journey captures the whole decision.
High-fidelity design and high conversion rate are not the same thing. Sometimes they work against each other.
Ads can be copied. Products can be cloned. The one thing your competitors can't replicate overnight is a conversion infrastructure built around your specific customer journey.
Sending a customer to your homepage after a product-specific ad is a mismatch that costs you. Here's how to solve it when you have hundreds of SKUs.
A 4% conversion rate can underperform a 2% conversion rate. Here's the metric that explains why — and what to do about it.
Most ecommerce teams track Marketing Efficiency Ratio at the channel level. The leak is happening somewhere they're not looking.
Ad costs keep rising. The brands that win won't just out-spend — they'll out-convert.