AI Search Visibility for Ecommerce Lives in Your Product Feed
Most GEO and AEO advice was written for content sites. Ecommerce is different. The lever is your product feed, and the playbook is already published by OpenAI and Google.
Dynamic Continuity: Personalising the Post-Click Journey Without Breaking Your Tracking
Personalised landing pages improve conversion. They also break pixel tracking if you're not careful. Here's how to do both.
The Post-Purchase Loop: Using Post-Click Logic to Drive the Second Order
The confirmation page is not the finish line. For brands focused on LTV, it's the start of the next conversion.
The Dual Audience Problem: Optimising for Humans and AI Search Agents
AI search tools like Perplexity and Gemini are increasingly surfacing product recommendations. Your post-click experience now has two audiences.
Beyond the Landing Page: Building a Multi-Step Intent Bridge
A single landing page captures one moment of intent. A multi-step journey captures the whole decision.
Architecture Over Aesthetics: Why a Pretty Site Can Tank Your ROAS
High-fidelity design and high conversion rate are not the same thing. Sometimes they work against each other.
Why the Ad-to-Checkout Bridge Is the Last Real Edge in Ecommerce
Ads can be copied. Products can be cloned. The one thing your competitors can't replicate overnight is a conversion infrastructure built around your specific customer journey.
Message Match at Scale: Creative Continuity Across 500+ SKUs
Sending a customer to your homepage after a product-specific ad is a mismatch that costs you. Here's how to solve it when you have hundreds of SKUs.
Revenue Per Session vs. Conversion Rate: Why €40M Brands Are Tracking the Wrong North Star
A 4% conversion rate can underperform a 2% conversion rate. Here's the metric that explains why — and what to do about it.
The Cost of Friction: How Post-Click Leakage Is Killing Your MER
Most ecommerce teams track Marketing Efficiency Ratio at the channel level. The leak is happening somewhere they're not looking.
Why Post-Click Infrastructure Is Your Structural Advantage
Ad costs keep rising. The brands that win won't just out-spend — they'll out-convert.