Most companies with steady traffic and sales are sitting on untested assumptions. The data to find them is already there — in your analytics, your conversion funnel, your highest-traffic pages. One brand below found an 18% price increase their customers were happy to pay.
You know you should be testing. Here's why it hasn't.
- Nobody knows what to test first. Without reading the data, you're copying tests from someone else's playbook — different customers, different traffic, different category. Your own data already says which tests fit your customers — start there.
- Generic playbooks test what works on average. Social proof. Urgency. Button colour. Your customers aren't average. The tests worth running are the ones your own data points to.
- Tests get launched and forgotten. Running a proper experiment — setup, significance, correct interpretation — is a job. Without someone whose job it is, tests either don't run or get misread.
Your data first. Tests second.
Before designing a single test, I review your analytics: funnel drop-offs, high-traffic low-converting pages, session behaviour. That tells me where revenue is leaking, which assumptions are worth challenging, and what a test thesis for each would look like. The 10 tests follow from that — not from a template.
Audit, test, read, repeat.
Analytics audit
I dig into your analytics. Map funnel drop-offs, find high-traffic low-conversion pages, surface the assumptions worth testing. You get a prioritised backlog of 10 experiments with a testing thesis for each.
First test live
Highest-impact test designed, set up in your A/B tool, and running before the end of month one. Your team implements the variant — I handle everything else.
Remaining 9 tests — run and read
Tests run in parallel where they don't overlap — pricing on one surface, layout on another. Each runs until it has enough data to read, not a day less. I present the result and a clear recommendation: ship it, discard it, or iterate.
Ten experiments. Three months. Done for you.
- Full analytics audit
- 10 experiments designed, prioritised, and set up
- Results read and interpreted for every test
- Clear recommendation after each: ship, discard, or iterate
Guarantee: First test live within 30 days. All 10 completed within 3 months. If we don't deliver, you get a pro-rata refund.
Free first call. If I'm not the right fit, I'll say so.
